Wednesday, May 25, 2011

The OECD Throws Its Hat into the Happiness Measuring Ring

You'll never guess who this logo belongs to!
From Supply Chain Management Review.
The Guardian reports that the Paris-based Organisation for Economic Cooperation and Development (or OECD) has started including "life satisfaction" with its economic measures. As part of the OECD's 50th anniversary, The Better Life Index uses these 11 separate dimensions of measurement for each of the OECD's 34 member countries:  housing, income, jobs, community, education, environment, governance, health, life satisfaction, safety, and work-life balance. This should provide a more useful view of progress than the measurement of GDP alone.

OECD secretary-general Angel GurrĂ­a says, "This index encapsulates the OECD at 50, pushing the boundaries of knowledge and understanding in a pioneering and innovative manner. People around the world have wanted to go beyond GDP for some time. This index is designed for them. It has extraordinary potential to help us deliver better policies for better lives."

This effort to look beyond GDP is part of a recent trend. It started in Bhutan in the 70s, but within the past year Britain, Germany, Canada, one or two U.S. cities, and more have all started measuring their own happiness. Look at my Gross National Happiness tag for more info.

If YOU want to participate in the OECD's measurements, go to their Better Life website, where you can view stats for each country and take the survey yourself.


  1. I like it that you can view stats and submit your info too!!

  2. Yes, it's a great website, and quite visually attractive, too. More of these studies should probably open themselves up like this!