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Professor Pierre Balthazard and his team have collected EEG data on around 350 senior executives at various businesses. They then correlated this data with performance data to see which areas of the brain help create inspiring leadership. Balthazard says, "The concept has been proven. Now we have to go beyond the proof of concept into operationalization. Then, we will move into the delivery of products and services."
This process will probably involve neurofeedback, wherein scientists will reinforce certain areas of subjects' brains to help steer neuroplasticity in the right direction. The mental health implications of these techniques sound rather exciting to me, but I could also see how some people might be freaked out by the possibility of "mind control." As long as the scientists understand ethical boundaries with what their doing (and it sounds like Balthazard does) these techniques could be a great help to a lot of people!
Brain studies are always super interesting and intriguing!
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